I thought this might've just been an American phenomenon, but recently at Christmas, I spoke to a friend in Canberra who remembers using a scratchie at the movies to sniff out particular 'smells' during corresponding scenes in a film.įilm critic Jasper Sharp lists other cinema gimmicks throughout history: You know, like that scene in Willy Wonka. In 1960, the film Scent of Mystery used 'Smell-O-Vision'. The rise of streaming services and rentals makes it so much easier to kick up your feet at home, and press play on a new release. Is it the latest gimmick in a string of attempts over cinematic history to lure people to the cinema? Cynics would say: yes.Īt its core, using moving seats and wind and simulated fog is a way of getting people to pay more money for a movie ticket. We have Avatar and South Korean technology to thank for its existence: debuting in Seoul in 2009. I was surprised to learn that 4D cinema has been around for less than two decades.
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